2019 Benchmarking Report

Eliminating Friction in the Funnel

Key findings from our ground-breaking study

 

Marketers invest significant time and money to build funnels that attract, nurture, qualify, and convert leads to customers.

The reality, however, is that few marketers have funnels that perform flawlessly even some of the time. There is almost always some “friction” in the funnel that impedes the ability of leads to flow from one section to another.

To understand the current state of the marketing funnel, GetResponse and Demand Metric partnered to research how much friction is in today’s marketing funnel, and where it most commonly appears.

This report answers key questions like:

  • What are the top performing marketing tactics?
  • Does integration lead to better results?
  • How many marketers understand Funnel ROI?
  • Does funnel automation improve performance?

Gain key insights about what other marketers are doing to optimize their funnel and drive growth.

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In Partnership With

 

GetResponse

 

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